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APOSTROPHE & BACKSTAGE – SPARKLING BEAUTY-COLLABORATION

24th November 2020

The first Ukrainian emotional wine brand Apostrophe and the largest Kyiv chain of beauty salons Backstage BEAUTY & REFRESH have announced the start of an emotion-beauty collaboration. Backstage will create a special beauty-look Apostrophe, while the wine brand Apostrophe will provide all guests of the salons with a sparkling mood.

Starting in November 2020, more than 70,000 guests of the Backstage  beauty salon chain will be able to add an apostrophe-original beauty note to their image on Friday, Saturday and Sunday, which will emphasize your individuality. As a compliment, a glass of apostrophic sparkling positive will also be given to every Backstage guest, regardless of the day of the week, who visits the salons for the holidays: New Year, February 14, March 8, or the birthday of Backstage or 46 Parallel Wine Group. Until the end of the “weekend quarantine”, a sparkling compliment will be offered to every adult customer of the network on all days of the salons. After all, filling with sparkling mood in 11 relax spot of the BACKSTAGE is an important stage for maintaining your life in the usual rhythm. And yes, everything is safe and in compliance with all quarantine regulations. “Visiting a beauty salon and enjoying sparkling wine, for me personally, are very similar categories that give a great emotional charge of positivity. Therefore, by joining the network of beauty salons Backstage, we have created a synergy of beauty and good mood, which are inextricably linked and complement each other, “- said Anna Gorkun, CEO and owner of 46 Parallel Wine Group. The Apostrophe brand, created as the first emotional and innovative wine for young Ukrainians, has original ways to expand the circle of fans. Cooperation with the largest network of beauty salons is one of them.

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